Challenges to Creating Your Very Own Digital Product

There is no disputing that digital products are enjoying an all-time popularity level. This is because they are convenient to download for the buyer and easy to create and store for the marketer. Products such as eBooks have resurfaced especially because of the advent of digital e-readers like Kindle Fire, Nook, Cruz and iPad. Marketers who design and create these products have been enjoying a great deal of success and will most likely continue doing so for the foreseeable future. But when attempting to create your own digital product, what are the challenges that you must overcome?

Research

So you’ve decided that other than being an affiliate marketer, you want to create your own product and sell it under your own terms. But where do you start? How do you know what is selling and what is not? Many product-creation beginners get stuck here. After all, there are hundreds of thousands of new digital products out there. Product creation involves ideas, brainstorming, and extensive research in order to know what products are trending and how to get them created and marketed to the right audience.

Writing

There are very few digital products which do not involve their own eBook. Even with videos, an eBook product or a sales page pitch will be required. This may also mean a product review or press release and all this involves writing. Many marketers are not good writers, indeed many of us and this poses a formidable challenge to anyone wanting to generate their own product digitally. Some say that this issue can easily be correctly by simply outsourcing article creation. This is true and has worked for many, but good writers especially those who are reliable are in desperately short supply.

Packaging

A large percentage that is enjoyed by those that have created highly successful digital products has come from packaging. Presentation is extremely important when selling products digitally online. We are living in an age where computers, phones and eReaders are equipped with highly powerful graphics cards which render graphics in stunning color. That means that the average Internet surfer now expects products that are packaged in stunning graphical presentation. If you want to succeed in creating your own product that attracts the masses and causes them to whip out their credit card, you want to make sure that it is visually appealing.

Sales page

This really refers to website development and this is another area where many marketers are not skilled in. Selling your digital products involves putting up a sales page with a compelling sales pitch and then having the actual sales page site created and uploaded.

5 Ideas For Digital Products To Sell Online

Digital products are the quickest, easiest and most profitable products to create. A digital product is something that a customer can download instantaneously to their computer when they buy it. It can be a report, eBook, video series, online tutorial or even a membership website.

The greatest advantage when you create digital products to sell online is that once you have created them, you can sell them time and time again. In order to find new ideas for digital products, you don’t have to reinvent the wheel. You just have to uncover unique ways to make it roll better.

1. Ask Your Customers

How do your customers like your current products? Is there something that would like to see more of? Send out simple online survey to the people on your database. Ask them what their current problems are and where they are struggling. You’ll probably see one or two common themes cropping up in the answers. Use that information as your guide for creating and selling a new digital product.

2. Convert Physical Products Into Digital Products

Are there ways to convert one or more of your physical products into a digital offering. For example, if you sell fashion accessories, could you create a video course on make up tips? Or, if you sell fitness equipment, could you create an eBook on weight loss? How can you streamline your product or a service using digital media?

3. Take A Look At Your Competitors

Look into other businesses in your niche and see what they are doing to promote their business. What digital products do they offer? What do their audience like most about their products or services? How can you apply those likes to your products or services?

4. Use Social Media

Social media marketing can expose your business to an entire new audience. Create a free eBook or report that provides value and distribute it on social media and ask people for their comments. As you get comments you’ll see what questions come up and you can create a follow up version with more details for people to buy.

5. Interview An Expert

You don’t have to be an expert in your chosen niche to create a digital product. But experts can be found and you’ll know who they are. Ask them if they would be prepared to be interviewed about a particular issue in your industry. Tell them that you want to create a digital product (eBook, video, report etc) from those interviews. The advantage to the expert will be the exposure that they will get from being included in your product. The advantage to you is that people in your niche will want to know what the experts have to say. It’s a win-win!

Benefits of Digital Products for Buyers and Sellers

Digitization and the introduction of digital products have had a very big impact on the way we lead our lives. The massive increase in the demand and use of digital items like computers and software has paved way for the creation of a completely new market that is profitable for both the sellers as well as the buyers. The following are some of the benefits of these digital items that are valid for buyers and sellers alike.

Automated Business

These products are mostly sold online and thus, they do not require a warehouse to store them. For the sellers, it means that they are able to save up storage costs, which is among the biggest concerns in selling physical products. Since the storage costs are close to none, the digital products’ seller is able to offer his products for a much lesser price than that offered by a physical products’ seller, thus increasing his chances of getting more customers. As for the buyers, the availability of the products online means that they do not have to go to the shops to buy them, but they simply have to order them online and they will be made available to them as downloads if it is software programs or will be shipped to them directly to their homes if it is some sort of computer accessory.

International Access

One of the best advantages that the digital products business has brought to the sellers is international access. With internet being the primary mode of business, a seller of digital items can reach out beyond the physical boundaries of his country and can sell his products to the people living in other countries of the world. Since he does not need to set up a shop in a different country to start his business there, a seller of digital items can use just his website to expand his business to an international level. From buyers’ point of view, international access is one of the biggest positive features of the digital items business. The buyers no longer have to wait for the opening of a new brand’s shop in their country before they are able to buy its products. They just have to log onto the website of the digital products’ manufacturer and get their orders sent to them online.

Freedom

Freedom is also one of the benefits that the digital products business has offered to both the customers and the sellers. For the customers, buying digital items provides them the freedom of choice. They are able to choose their product without having to worry about the time spent in the process and also conveniently from their homes. Moreover, the customers are free to shop for these products from anywhere in the world without restrictions. As for the sellers, digital products provide them the freedom to set up the business the way they want. They do not have to conform to the standards that are set for the physical products’ business. Thus, they are capable of expressing themselves in a better manner than the physical product sellers.

Keeping the above-mentioned benefits in mind, it is safe to say that the digital products are proving to be extremely beneficial not only for the sellers, but also for the customers.

Selling Digital Products Online – 6 Tips to Sell Them Fast

Selling digital products online are among the profitable businesses that you can venture to on the internet. Especially if you are a prolific writer who sells eBooks online or a programmer who sells software online, you can indeed make good profits of your business if you also know where and how to sell them fast.

To help you explore some of the ways to sell digital products fast online, here are a few ideas that you might find useful.

– Start with a website. Indeed, it helps to establish your business online if you have a good website intended for your products. Make sure that your website also contains valuable information that online readers will find useful. In fact, you can create a demand of your product by writing a good ad copy on your website. Make sure also that you optimize your website for the search engines to make your website visible to your target market.

– Build an affiliate network. From your website, you can also build an affiliate network or find other websites that allow you to submit your product for affiliate marketing. In this technique, affiliates will do all the promoting and selling and you just have to wait for sales that may come in. This will however cost you as you will pay for the commission of the affiliate when he makes a sale. Of course, commission rates are agreed upon before the selling is done.

– Submit your product to online digital stores or shopping carts. By putting your digital products in an online store, you will also get more exposure as people who are interested to buy digital products often go to these sites so they will save time looking at all digital products they are looking for. This will also be convenient for you as these websites will be responsible for putting up the online shopping carts and payment systems as well as website and traffic maintenance.

– Sell them in online marketplace. You can actually find a lot of online marketplaces that will be willing to accept porting of your product. This may cost you a posting fee but it will be minimal.

– Sell them in auction sites. Your eBooks can also be sold in eBay and other auction sites online, thus take advantage of it as well. You may also need to promote your eBay listing by promoting them in your blog or website as well.

– Copy your digital product on a high quality CD or DVD copy and sell them offline. You can sell it to organizations and groups, friends and acquaintances, or put them for fund raising projects. You can even put them for sale in flea markets as well.

These are just a few tips in selling digital products online and offline as well. This business can be a profitable one as this only needs your effort in making your digital product and you have a lot of options on how to sell them.