Selling Digital Products – Tips in Boosting Your Sales

Digital products are among the popular products that are being sold nowadays. From eBooks to computer software, you can actually find them everywhere on the internet. If you are one of those selling digital products online and is looking for ways to boost your sales and your profit, here are a few tips that you might find useful.

– Sell them through affiliates. One of the most successful marketing strategy when it comes to selling online, and probably offline as well, is through affiliate marketing. This marketing technique works on an affiliate program where affiliates will promote your product or refer potential customers into your website. When a sale is made, you will then pay your affiliate with a commission you previously agreed upon. This technique is often advantageous to digital products seller as you will not burden yourself of promoting the product as well as driving traffic to your site as this are all done by the affiliates.

– Build your website online. Of course, the first thing that might come into your mind when it comes to selling digital products on the internet is to make your own website, find your target customers and introduce your product to them. Although this can require a lot of hard work, this will also help establish your business. Of course, you have to market your website as well.

– Introduce and sell your products in social networking sites. Aside from being able to create a business page on social networking sites allowing online users to check out your product, you can also sell them in the online marketplace where people meet to buy and sell.

– Submit your digital product to online databases or online stores. This will give your product more exposure to people who are looking for digital products. This will also make your marketing easier as well.

– Give out free trials on your products. If you are selling computer software, you can provide a limited trail period for free usage of your product. You can also give out free copies to those who will win contests that you sponsor, or if you are selling an eBook, you can also give away limited copies as well to your loyal online readers.

– Copy your digital products on a CD or DVD and sell them to friends and acquaintances. You can also allow local businesses to give a few samples as incentives to loyal customers, especially those who are most likely be interested in your products.

– Sell them in online classified ads or sell them in online auctions. These are popular sites that people can think of if they want to buy something at the best price, so take advantage of this as well.

Selling digital products are indeed one of the most profitable businesses you can venture to without having to cost much on the marketing. Your eBooks for example, does not need printing. If you want to sell the physical product, you can simply store it in a CD.

How To Create Digital Products For My Business?

It’s easy to create residual income with digital products no matter what industry you are in. You just need to know where to start.

What is a digital product?

A digital product is something that is delivered directly to a customer electronically, usually over the internet. The possibilities are endless. You can deliver audio, video, books, worksheets, and even complete courses online.

With today’s smart phones, you pretty much have all you need in the palm of your hand. You can take photos, audio and video directly from your phone. You can upload them online directly from your phone. You can manage an autoresponder directly from your phone. You can even update a WordPress webpage directly from your phone.

No longer is the use of technology a barrier to creating great digital products.

What kind of digital product can I create?

The digital landscape is only tethered by your imagination. Here are a few examples I personally know about:

· A cake baker released some of her ‘secrets’ and created a six figure a year ‘side’ income using video training.

· A dog trainer created simple training and is making more than six figures with his business model.

· Just last week I was on a training call with a writer who is making seven figures after quitting writing and developing products for writers using a simple, and free, mind map software.

· Personally, I know a house inspector who is developing a software to help his business that he plans to sell to other inspectors. The software was already created, he just needed to make it fit his niche.

As you can see, there are opportunities no matter what industry or niche you are in. Just look at what you do for your customers. Look at what you know about building your business. I bet if you asked around you could find something that you enjoy either professionally or recreationally that could easily become a digital product.

Step One: Find a need

Every great product starts with a single problem. The key is to solve it better or in a unique way than someone else. I like to ask myself these three questions:

· Can I make something easier?

· Can I make something faster?

· Can I automate something?

· Can I introduce it to a new crowd?

Step Two: Connect with an audience

Find those people who would be most interested in your idea. Go into forums, social media groups or blogs and get to know them personally. While on these sites, take note of the problems they mention. Jot down the exact words they use to describe their problems.

Step Three: Create an outline and produce a product

Use Amazon or look at your library or local book store. Find a successful book and see how they outlined their training. Don’t steal their ideas, just use it as a guide as you make a product that is uniquely yours.

Step Four: Deliver the product

Use a webpage or autoresponder to deliver your product. Once you get some interest and gain some customers, you can pay to develop a different way to deliver your product like a membership site or an online digital store. The possibilities are virtually endless.

Why would people buy from me when they can get it for free on YouTube?

This is a great question. People want to have everything in one place. They don’t want to go all over searching for it. If you make it convenient and solve a real problem for your customer, they will want to come running to your products.

I recently saw a product released that was a two page document with links to YouTube videos and other training sites. People were buying this product like hot cakes because they saw the value in having all the resources in one place.

Conclusion

Digital products take up no inventory and can be delivered day or night without you having to be there. The key is to create a good system that does all the work for you. Then, simply create something that is so valuable and uniquely you, that people fall in love with your product and come running with their wallets open.

Price Points For Digital Products – What You Need to Know

Having your own digital product is an excellent concept because it allows your buyers to instantly gain access to your product without the disadvantage of having to wait for it to be delivered via mail. They also gain access to the information right away so that they can instantly begin putting it to work for them. This is a huge advantage especially if you’re offering a “how-to” type of product or offering a product where you’re teaching your buyer something. Digital is the way to go not only do you gain something out of it by getting instant sales with very little effort, but the buyer also gains by not having to wait for the product. They can begin using it as soon as they pay. Think about this, imagine you are selling a marketing product to other online businesses. You know how quickly the internet changes. Imagine offering them access to proven tools and strategies that they can instantly use to grow their business.

If you’re offering a very good product with a strong offer, I bet most of those businesses would not hesitate one second to buy from you. They’d want to instantly put into action your strategies right away so that they can begin making more money as soon as possible. Digital products would allow them to do this. The instant download would allow them to implement what it is you teach within minutes and not have to wait a week or two for your product to arrive in the mail. That one or two weeks of waiting could cost them hundreds or even thousands of dollars simply because they’d be losing time – the time they could of spent implementing the strategies you teach with your digital product.

Of course, you’ll also have to price your digital product well in order to gain sales. So, what’s the best rule of thumb for determining the price point for a digital version of a tangible product? If your tangible product is let’s just say $997, what should you sell the digital version for? Well, the first thing you need to realize is that if you have a tangible product, and if you can create a digital version, this can work to your advantage.

What you can do is strategically create two different price points. For the tangible product that you’ll send them in the mail (which will take them a bit longer to receive), but they’ll have the convenience of having the hard good with them anywhere they went. They could comfortably read it on the sofa, relax at a local cafe or take it to the beach. They’ll have the convenience and comfort of the hard copy. So, you could offer it to them for $997. A lot of people place more value on hard tangible goods.

You could then offer those people on your list who refuse to buy a discount of 50% if they decide to purchase the digital version. So, you’re offering it to them for $497 – a $500 discount off of the retail price because you’re giving it to them digitally. That’s what I recommend since you’ll be able to make sales off of those customers who initially refused your offer because it seemed too expensive to them. The digital version gives them the option to still gain access to the product although they won’t have the advantage and convenience of the hard good. That’s actually how I did it on one of my product offerings.

What I did was I sold this package for $997. I made the offer online. I said, “…hey, this package is $997.” And then if they said no to it, what I did was I dropped it down to the digital version and they got it for half-price and they got it instantly! And I just realized I should’ve done that for all of my product offerings because that’s just quick digital cash! I’m just hitting myself right now for not using this strategy on all of my products, but better late then never.

So, if you want to tap into a market that may not have the ability to pay for your initial product offering, if you have a hard good consider a digital version. You’ll be able to gain access to cash that would have otherwise been lost. Look at all of your options and look at your market from every angle. There may be opportunities that you never knew existed.

Sell Your Digital Products

One of the best ways to make money online is to sell digital products, either your own or those of others. In this article I’ll discuss how you can sell your own digital products to grow your online business.

Step One: Create a Digital Product

Although many people believe otherwise, creating your digital products is fairly easy. You just need to have a topic that will be of interest to potential buyers and then put together some information about that topic in written, audio or video format.

To find a profitable topic, you need to do keyword research. This topic could be an article all its own, so I’ll only mention the basics here. You want to find a keyword phrase of two or more words that gets at least 50 searches a day. If the words “how to” “buy” or “review” are in that keyword phrase, so much the better. There are plenty of tools online for you do to keyword research, so just look for them with your favorite search engine.

Once you’ve found your topic, pull together some information about it. You can do this from your own experience, research or even find some experts on the topic and interview them. Record the interview using one of the many no cost teleconference services and you automatically have an audio product. Get the audio transcribed and you can create a written product. Add some images, create a slide show and you can have a video product, too. Again, these topic could each be several articles by themselves, so I don’t have the space to go into much more detail here.

Step Two: Create a Sales Page

Now that you have your product, you need to be able to explain to folks why they should buy it. You do this with a sales page. Ideally, you’ll create this sales page on your own mini-website, but if you don’t have hosting, you can always start out creating a sales page using one of the free blogging sites, such as Blogger or LiveJournal. Basically, you create one post and that’s your sales page.

Your sales copy should following this basic formula:

1. Share the problem your product solves, illustrate how painful this problem and be.

2. Explain how your product solves these problems.

To make your sales copy stronger, you can add in an explanation of common solutions to the problem and then why yours is different and better.

There is plenty of information on the Internet about how to write good sales copy, so read up. But this simple formula will at least get you started.

Step Three: Set Up the Sales Process

There are many ways you can do this, but before you start, think about whether or not you’re going to stop at just one or two products or are going to continue to grow your inventory of digital products.

The simplest way is to just create a “buy now” button through a payment processor such as PayPal. If you want to have an affiliate program attached to the product so that others can market your product and make a commission, then you can go one step up and set up your product with ClickBank or PayDotCom.

Both these methods work well if you are only selling one or two products. However, if you are going to sell several products … especially if one customer would conceivably want to purchase more than one at a time … you’ll want to invest in a digital shopping cart. A digital shopping cart lets you set up multiple products in one system and empowers customers to place several products in a virtual shopping basket for purchase at one time. In addition, eCommerce software protects your downloadable products from cyber thieves, so that only paying customers gain access to the files.

In fact, download protection, although possible without a shopping cart, is probably the most compelling reason to invest in eCommerce software. If too many non-paying “customers” get access to your digital products, the value of your product is reduced and you can stand to loose a lot of money. Protecting your download individually can be time-consuming process that is easy to get wrong. Digital shopping cart software does this for you in very simple steps.

Step Four: Market Your Product

Now that your product is created and ready for people to buy, you need to get the word out and sell your digital products. There are way too many ways to market your product than I have time to cover in this article. But so you’ll have some idea of what methods to research, here are the most common methods:

  • Article Marketing: writing articles about the topic of your product and posting them to article directories with a link to your sales page.
  • Relationship Marketing: building a list of prospects and creating a relationship with them so they are more likely to buy what you promote.
  • Pay Per Click Advertising: posting short advertisements online that promote your product.